This campaign artwork I created for Prysmian in partnership with Fegime. The campaign was a competition on wholesalers selling amounts of cable to win tickets to go to Henley regatta. I came up with the design idea to have a length of cable, which I designed, representing the 100km route up the Thames to the Henley regatta finishing point. I illustrated each landmark myself representing different stops along the river, the background was designed as the outline of the river Thames to further add to the recognisability of the theme.
